Easy To Implement Strategies To Boost Your Email Deliverability

How many of your emails bounced back when you sent your most recent campaign? Email is a powerful marketing channel, but only when you follow best practices will you capitalize on its potential.

Your goal is to get as many emails as possible in your subscribers’ inboxes. In order to achieve that, there are some easy to implement strategies that we’re going to discuss below. Integrate them in your email marketing strategy, and you’ll be on the right path to higher email deliverability.

1. Use a safe email list  

Your email deliverability is strongly connected to the quality of your email list. The more invalid and fake addresses you’ve gathered, the more bounces you’re going to get. But that’s not all: due to improper email hygiene, your sender reputation will suffer. As a result: 

• Your genuine subscribers will receive your campaigns in the Spam folder
• Depending on how poor your reputation is, you may end up on a blacklist, which means that Internet Service Providers (ISPs) won’t deliver your emails at all.

You can see why using a safe email list is essential to getting your emails in front of people. But how do you build a safe, healthy email list? Email validation is your answer.

An email validation system like ZeroBounce ensures your list is free of risky email addresses. More precisely: 

• This eliminates misspelled and other invalid email addresses
• Has an efficient spam trap detector
• It removes catch-all, abuse, temporary and dormant accounts  

As a bonus, the system also adds missing information to your list. Once you get your results back, you’ll see your subscribers’ first and last names, location and gender. These details make it easy for you to segment your database and target your communication. 

2. Add a double opt-in to your signup form 

We would all like to see our email list grow. Every new subscriber represents a new chance to connect and increase conversions. But are you collecting email addresses that belong to real people? 

There are two ways in which you can verify your new subscribers and boost your email deliverability: 

• Use a double opt-in subscription method: This requires users to confirm they want to join your list by clicking on the link you send them. It’s a two-step process, so some people may find it irritating. But the double opt-in promotes better email hygiene and higher deliverability. 
• Add an email validation API to your subscription forms: The API verifies new signups in real-time, ensuring that no invalid or other risky email addresses join your list. When you create an account with the email validation service of your choice, ask them for your API (Application Programming Interface) key. It’s easy to install and does a great job.  

3. Strive to create fantastic content 

Content is the core of your marketing. The words and images you use all speak for your brand and help you connect with your audience. Sometimes, marketers forget this and tend to focus more on increasing sales than building relationships first.

If your content is overly-promotional, people aren’t going to stick with you for long. For a while, they’re going to stop clicking on your emails. Eventually, they’ll hit the Unsubscribe button without regrets. 

How does this affect your email deliverability? By tarnishing your sender reputation.  

There are several factors that influence your reputation, and one of them is your overall engagement. Low open rates let ISPs know that your emails aren’t interesting to people. Poor click-through rates do the same thing. A high unsubscribe rate is another red flag that impacts your deliverability.

So, strive to send your subscribers content that’s helpful to them, not to your business. As counterintuitive as it may sound, this app marketing strategy will actually benefit your business in the long run.

What type of content do people like? There are no secret formulas here. It all depends on your audience. The best way to determine what works is to run several tests and keep an eye on your reports. 

Here are some ideas to inspire you: 

• Incorporate your blog articles in your newsletters. If you want to drive some traffic to your blog, send just a snippet in your email and invite your subscribers to read the rest on your platform.
• Are you passionate about what happens in your industry? Gather all the news you find and put them all together in an email. It’s informative, it will save people time and help you build your voice.
• Do you have an opinion on a specific industry-related topic? Don’t be afraid to share it with your list. Also, ask your subscribers what they think about it and encourage conversations.
• Consider integrating GIFs in your emails. They add a touch of humor to your message and humanize your brand. However, limit yourself to a maximum of two per email, as they can be tiring for the eyes.
• Working on your subject lines, they’re crucial to your open rates. People get lots of emails every day and only click on the ones that really get their attention. Your subject line is your chance to stand out, so do your best to come up with catchy ideas.   

And, in case you have any questions regarding the above-mentioned points, then feel free to comment down below and our team at MobileAppDaily will get back to you at the earliest.

By Sakshi Kaushik

Content Writer (B2B Editorial)

A passionate writer and tech lover, she strives to share her expertise with mobile app developers and fellow tech enthusiasts. During her moments away from the keyboard, she relishes delving into thriller narratives, immersing herself in diverse realms.