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Paymi | Cash-back app based on bank transactions

By TeaCode

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    About

  • location

    Location

    Canada

  • industry

    Industry

    Financial Services

  • expertsie

    Expertise

    Mobile App Development
  • date

    Date

    04-2020 - Ongoing

Description

The collaboration with Paymi focused on the goal of redefining and improving the mobile application within a rigorous three-week time frame. The Paymi cashback app relied on both online and banking transactions to offer users discounts and coupons from participating vendors. For the existing web app for brands and mobile app for users, the main goal was to improve user experience, increase loyalty and ultimately increase conversion rates.

Challenge

Undertaking the redesign and rebuild of the application in a compressed three-week schedule was a huge challenge. The application's reliance on bank account details, particularly integration with Canadian banks such as CNBC, required meticulous implementation of credit card integration to ensure transaction security. Setting up analytics was another hurdle, involving the integration of various systems for marketing purposes, both internal to Paymi and third-party systems. Furthermore, the app's significant initial size of approximately 100 MB required optimisation to reduce it to a more manageable 20 MB. Security concerns were paramount, especially in the case of cyclical reconnections forced by Canadian banks, requiring a decisive application response.

Solutions

To address the challenges ahead, the team embarked on a comprehensive redesign and redevelopment process, focusing on improving the user interface, optimising performance and ensuring seamless integration with Canadian bank credit cards. The implementation of A/B testing tools, especially Google Firebase, played a key role in maximising conversion rates by improving user interactions. Error tracking through the Sentry tool was employed to enhance stability and eliminate bugs. The analytics setup involved complex integration of systems such as Google Analytics, Facebook, Kochava, Locus, and third-party systems with sophisticated events. Reducing the application size to approximately 20 Mb required meticulous optimisation efforts. Additionally, the team developed solutions to handle cyclic reconnections, ensuring application reliability and security.

Impact

The collaborative efforts resulted in a significant impact on Paymi's cashback app. The redesigned mobile app not only met the three-week deadline but also surpassed expectations in terms of stability, functionality, and user experience. The refined interface, coupled with improved performance and reduced app size, contributed to a more streamlined and efficient application. The integration of A/B testing tools led to an enhanced conversion rate, reflecting increased user engagement. The meticulous analytics setup provided valuable insights for Paymi's internal marketing strategies. Overall, the collaborative efforts yielded a positive impact on user loyalty, app performance, and the company's standing in the competitive landscape of cashback applications.

Read more at: teacode.io/Paymi

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