By TeaCode
Poland
Health Care & Medical
04-2022 - Ongoing
Medicor is a distinguished medical clinic with multiple locations in Poland. The objective was clear: to create a modern, user-friendly web application that not only provided essential information but also conveyed a sense of warmth, family, and care. The project aimed to enhance user experience, streamline navigation, and offer an easily-managed platform for content updates.
The existing website faced challenges in user navigation, service discovery, and content updates. Users were easily lost, and information was difficult to find. Outdated content posed a significant issue, impacting patient preparation for medical examinations. The absence of a user-friendly content management system (CMS) hindered the timely updating of information. The challenge was to address these issues by redesigning the website, improving usability, and implementing an efficient CMS to ensure seamless content management.
To tackle the challenges at hand, the solution focused on a comprehensive redesign of the website with a keen emphasis on usability and functionality. The team implemented a clear page structure, intuitive navigation features such as maps and a search function, and a contact form for direct communication. A dedicated patient zone was created to provide detailed information about medical examinations, downloadable documents, and e-prescriptions. The implementation of an intuitive content management system in Polish addressed the need for effortless content updates, empowering Medicor to keep information current.
The impact of the project was profound, resulting in a user-friendly website that successfully addressed the challenges identified. The emphasis on usability and functionality led to improved navigation, with users finding locations and services with ease. The redesign, particularly highlighting a visible phone number, doubled the conversion rate from phone calls.
The implementation of an easily-managed CMS ensured that information was regularly updated, positively affecting medical examinations and reducing the number of ineffective visits by 67%. Additionally, the SEO-optimised website contributed to better search positions, attracting new clients organically and reducing reliance on paid advertising.
Check our website to learn more: teacode.io/medicor
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