By TeaCode
Germany
Financial Services
03-2021 - Ongoing
Deutsche Bildung entrusted us with their project to create a student loan web app. The client's main goal was to boost online loan applications and support student success as they embarked on their careers.
Initially, the client had an unintuitive form for loan-taking that failed to generate significant interest. To improve conversion rates, we prioritised designing a user-friendly, intuitive, and mobile-ready form.
Deutsche Building already had a form for loan-taking, but it was unintuitive. It was challenging to fill out, and there were a few steps when students might drop out of the conversion funnel.
We needed to build a web app that would allow students to request a loan easily and sign up for the contract online. The new, custom form was to be user-friendly, straightforward to fill out and mobile-ready to increase the conversion rate.
Our involvement in the project gradually expanded over time. Until the end of 2022, we worked in close cooperation with Distology Studios, and since 2023 we're solely responsible for the project.
The design was created by an external agency. But as the User Experience was crucial for students to successfully complete the form, we made adjustments to make it more intuitive.
Once the design was ready, we focused on building the front-end solution, without incorporating a database or login functionality. After providing the form, we started to build additional features.
We had a tight deadline because the client was switching off their old systems, which required this new one to work properly.
In January 2023, we took over the whole project and are now solely responsible for it. It was possible because we proved our trustworthiness, skills and transparency during the previous cooperation.
We’ve created a loan-taking web app that is secure and compliant with GDPR regulations but, at the same time, remains user-friendly and intuitive.
Read the full case study: teacode.io/deutsche-bildung/
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