By TeaCode
USA
Advertising & Marketing
04-2020 - 01-2021
The client was a start-up company based in the United States that wanted to streamline and improve their outbound marketing campaigns. They envisioned a campaign automation platform that would simplify the messaging process.
In this project, our main focus was developing a web platform for ClosedWon clients to facilitate advanced campaign automation.
Our goal was to enable users to automate campaigns with their contact lists and offer sorted lead packages for purchase. The client also wanted users to engage potential customers through email and LinkedIn messaging, emphasising a fully automated process for time efficiency. Ensuring seamless app operation was crucial, especially with the potential for thousands of contacts to prevent application overload and crashes.
We developed a fully-featured ClosedWon web app for automated campaign building and an admin panel for user and lead management. The system fulfils all requirements for the project, including Gmail-based signup.
ClosedWon automates email and LinkedIn outreach through integrated Gmail and LinkedIn functionality, adhering to rules and best practices. Users can customise their automation path with intricate conditional logic, allowing flexibility to skip or revisit steps.
The app facilitates lead package purchases, offering a user-friendly filtering feature for selecting leads based on specific criteria, like targeting C-level managers in the Western United States.
While contacted, recipients are able to choose the right time slot and schedule a meeting via the ClosedWon system thanks to a built-in calendar tool.
As a result, ClosedWon provides a comprehensive solution for managing client’s contacts, creating campaigns, and reaching the desired audience, all while offering the flexibility to buy leads and tailor marketing efforts to the client’s specific needs.
Read the full case study: teacode.io/ClosedWon
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