If you’re a brand or wholesaler, it’s likely you are running your business using mobile devices. If you’re not, then you may be considering it. The successful B2B mobile apps are becoming a necessity for CPG (Consumer packaged goods) brands and wholesalers across the globe, and the marketplace is catching on to this trend.
There are several platforms to choose from so how do you know which is the right one for you? So, if you are going with the smartphone option, you must know in and out of B2B mobile apps. Here are four features your B2B mobile sales app must have to help you beat off the competition.
Take a look.
1. Ability to work offline
There’s little point in ‘going mobile’ if you can’t access critical data when you’re out in the field. The beauty of mobile is being empowered to use your mobile sales app wherever you are regardless of a dodgy internet connection.
Not all sales apps have this capability, so make sure the one you choose won’t let you down in the middle of a sales pitch. The ability to sync data once the connection is restored means you won’t lose any orders you’ve taken, whatever happens.
2. Customization capabilities
Being successful in B2B sales is becoming more and more about differentiation. Your customers want to know what you can offer that others can’t. How do you stand out from the crowd? It’s essential therefore that any sales app can be tailored to your specific brand and your products or services.
Make it your unique e-catalog with smart search and filter options, custom fields, and a look and feel to match your brand and your way of doing business. Even better if you can group your products into product categories and subcategories, then segment your products further using business filters such as stock levels, price levels, and valid-through dates.
3. Centralized platform
When you decide to invest in a mobile sales app, it won’t be as effective as it can be unless it’s part of a business to business sales platform. Find one that’s flexible and modular, so it can serve your other B2B sales needs such as powering your B2B eCommerce, retail execution solution, etc.
There are many benefits of a platform allowing brands to connect with buyers in a powerful way not just through instant ordering, but also via swift communication, data visibility and allowing your customer to feel in control.
4. Support for multiple devices
Bring your own device (BYOD) to the field whether its Android or iOS, employing a BYOD strategy for your sales operations means that you are not required to standardize and buy expensive devices for your sales teams.
Make sure to use these four indispensable features as a strong starting point when evaluating a B2B sales app to ensure to maximize your success and stay ahead of the competition!
Conclusion
If you wish to add more value to your business, you need to embrace the smartphone and mobile apps. With a bang on the mobile app, your business can grow multi-folds and will help you save more profit and effort.
Also, the points mentioned above regarding B2B mobile apps are all crucial and should be taken into consideration before going after the mobile app development process and finally investing in a mobile sales app.
Frequently Asked Questions
By Sakshi Kaushik
Content Writer (B2B Editorial)
A passionate writer and tech lover, she strives to share her expertise with mobile app developers and fellow tech enthusiasts. During her moments away from the keyboard, she relishes delving into thriller narratives, immersing herself in diverse realms.
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